Pimm's was born in London in 1840, when James Pimm created the spirit to aid digestion of oysters. Pimm's went on to be sent to the edges of the empire and was served at Queen Victoria's lunches. Today, you can find Pimm's at Wimbledon, where it's been served for over 50 years. Pimm's has complex fruity notes of bitter-sweet caramelised orange with a fresh citrus and a herbal finish. Pimm's is a classic, British drink, best enjoyed in the sunshine. Most commonly mixed with lemonade and fruit in a jug, Pimm's is perfect for sharing. Why not try mixing your Pimm's with lemonade and sparkling wine to enjoy a Pimm's Spritz?