At the start of the pandemic (and prior to our StarStock launch) we recognised that the independent pub, bar and restaurant sector was going to be severely impacted, so in less than 2 weeks we set up the My Pub Shop – a not-for-profit site to help pubs generate e-revenue by acting as a local grocery store. In a time when people couldn’t use their local supermarkets, they were able to place an order online and collect their groceries from their local pub. This technology proved the importance of tech in food ordering and accelerated our learnings, whilst also providing revenue for pubs and helping local communities.